Sports Division
THE EXPERTISE
Long-term partnership with the Dallas Cowboys Football Club bringing the team closer to its fans on several occasions.
We involve as many brand assets as possible such as players, former players, coaches, cheerleaders, stadium, merchandise, and more.
ACTIVITIES: Autographs, Meets & Greets, Conferences, sports events and sport training camps.
Since 2012, the company has been bringing fans live radio broadcasts of the Dallas Cowboys games from the stadium.
For 4 years the firm had a luxury suite in the Formula 1 “Circuit of the Americas”, watching the races from the VIP Lounge, having access to the track level and being in contact with the Racing drivers.
THE OPPORTUNITY
Advisory in strategically identifying sports and entertainment partnerships, sponsorship, licensing & marketing opportunities.
We have unique connections and influence in the market.
THE GOAL
Our goal is to deliver the information and necessary relationships that will enable our client to enter the Hispanic & General Market, both here in the US and Mexico, faster, more efficiently, more effectively, and more profitably than you could do without us.
HOW
Provide strategic advice focused on expanding relationships with existing clients, generating new business leads, and developing new projects and initiatives in the sports industry
Demonstrate an ability to create, implement and manage departmental goals and revenue/expense budgets
ABOUT RODRIGO BEZANILLA Sport Business Development Specialist
Mr. Bezanilla has been the CEO of a Sports Management, Entertainment & Lifestyle firm. Alliances with world-class sports and brands such as the Dallas Cowboys and the Tec de Monterrey University. Conceptualizing, creating and managing spaces in which unique experiences take place in the hospitality and entertainment industry. DALLAS COWBOYS Official Radio Broadcast Partner for Mexico from 2012 - 2017